Help moving ranking up on Google?

[ashley !]

Okay, so I typed up a definition for my school on Urban Dictionary. The other day it was on the front page, like 7th, but now it's down to the bottom of the second page. I was wondering how I could possibly move it up -- aiming to get it above or 2nd to the school's actual website. Is there any method/techniques to doing this? What exactly makes a website move up in the Google ranks?

[t0lerence]

There are lots of things that can be done, one of the more important ones is how your site is structured and linked togeather e.g.

page could be called school.html <-- this can be changed to name-of-school.html were the name of the school is added with -, also, think about the most obvious keywords that a person would type in to view the site.

Another idea is to add the keywords to the Title tags

Hope this helps