Ambush Marketing: The Art of Diverting Attention

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Ambush Marketing: The Art of Diverting Attention

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30th July 2008, 04:09 AM

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Ambush Marketing: The Art of Diverting Attention

Ambush marketing is a strategy used by companies to promote their brands at events without paying any sponsorship fees. An example: “Dutch buyers of Heineken beer were given green hats to wear to the recent Euro 2008 football tournament. Anyone who tried to enter a stadium wearing one, however, as many fans did in 2004, [...]

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