The Key to Effective Viral Marketing is Emotional Engagement

[iTrader]

Viral marketing is the process of using peer-to-peer communications*in order to*rapidly spread information about a brand or*message.*The term ‘viral’ stems from the concept of a ‘virus’, a self-perpetuating phenomenon which infects*whatever it comes in contact with, spreading*itself in an expanding outward arc. Your*message*is the virus. The carriers are your audience.People encounter specific data or ideas [...]

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