How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing

[iTrader]

Emotional engagement is*the key to viral marketing success.*People share their everyday experiences*by communicating them to*others in and outside of their network.*This social sharing is*more rampant when*the individuals develop intense feelings like fear, disgust, sadness, joy, anger and surprise. Of all these emotions, surprise is a necessary ingredient which*encourages people to pass on*information they come across. [...]

More...