Push Marketing V.S. Pull Marketing: Using Both Strategies to Promote Your Site

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Push Marketing V.S. Pull Marketing: Using Both Strategies to Promote Your Site

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28th November 2007, 02:21 AM

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Push Marketing V.S. Pull Marketing: Using Both Strategies to Promote Your Site

In business parlance, push-pull marketing refers to different ways of promoting a business model in order to reach a target market. In push marketing, you ‘push’ your content or product towards the audience which may or may not be aware of it.Conversely, in a pull-marketing scenario, the customer ‘pulls’ your content or product towards themselves, [...]

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