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10th December 2007, 07:21 AM
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Weekend Media: The Persuaders or How Marketers Determine What You Think
Three years ago, PBS Frontline produced The Persuaders, a 90 minute documentary which examines how the cultures of marketing and advertising not only influence what Americans buy but the way they view themselves and the world.Giant corporations spend billions of dollars by employing an army of copywriters, consultants, linguists, anthropologists and ad gurus, all in [...]
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