How Narrowcasting Can Increase Your Readership and Customer Base

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How Narrowcasting Can Increase Your Readership and Customer Base

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12th December 2007, 11:24 AM

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How Narrowcasting Can Increase Your Readership and Customer Base

Narrowcasting is both a subset and the opposite of broadcasting, which is the wide scale dissemination of content through electronic and traditional media channels, in order to reach a large audience. Narrowcasting focuses on spreading messages to smaller niche audiences that are defined by their demographic profile, individual preferences and values. This means you should intentionally target [...]

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