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I would stay away from companies offering a $99 service and promising you will be #1 in google. Read through the companies history, testimonials as well as look at the portfolio. SEO starts with analyzing your website for keywords, description, title and sales message. In addition your code should be standard compliant. In order to get organic traffic from search engines you might also want to write articles and submit it to blogs with back links to your website.Medora out of Vancouver (http://www.medora.ca) helped one of my clients optimizing their site for search engines and apparently they did a fantastic job. (no, I'm not affiliate it with them).
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