What is the current and future state of SEO as you see it?

[skifreak38]

I read so many blogs and hear so many podcasts that say "SEO is dead" or soon will be. Do you think there is any truth to these arguments? Or does SEO just get a bad rap because there are so many people who illegitimately claim to know so much about it, but aren't successful? I work for a large agency mainly on PPC stuff but am thinking about learning more about SEO, just don't know much about where it's going.

[badtz214]

hi,i don't think there is truth regarding SEO as becoming a dead zone. the SEO is a helpful tool on which it helps promote a site in various ways. can you imagine if there is no more SEO's? do you think that just by offline methods of marketing you can get a site popular? well, maybe a bit, from those who you really know.. but consider the marketing you have if your to use SEO techiniques..