What should I be going after in organic Seo based on my DMOZ?

[HAPYPERSON]

Should I be ranking for "Insurance South NJ" vs. "Insurance New Jersey"?Example DMOZ description:"Independent insurance agency serving South NJ with a selection of personal and commercial insurance products. Allows online policy change requests."

[quartz_mountain]

Don't let your DMOZ listing determine what keywords you target. Instead, consider the amount of search traffic each keyword might bring.In your example, Overture's keyword suggestion tool shows the following search volume (in the last 30 days) for the keywords you listed (and some alternatives):Insurance South NJ - zero searchesNew Jersey Insurance - 938 searchesnew jersey manufacturer insurance - 742 searchesnew jersey health insurance - 722 searchesnew jersey car insurance - 5499 searchesAs you can see, it would be a waste of time to focus on "Insurance South NJ" since it's getting little or no search volume. "New Jersey Insurance" would be a far better choice, although if you find a similar term that's even more specific that might be worthwhile as well.Don't overlook more specific geographical terms, such as city names within New Jersey. These may have less search volume, but they should be easier to rank for.































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