What is a good book / resource for website launch marketing strategies / sequences?

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What is a good book / resource for website launch marketing strategies / sequences?

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22nd June 2007, 09:08 AM

buffcooking buffcooking is offline

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What is a good book / resource for website launch marketing strategies / sequences?

I would like to put together a launch plan for a website and am looking for some guidance - specifically tactics and sequencing. I'm familiar with Product Launch Formula by Jeff Walker - are there other resources (preferably cheaper) out there?

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